Check out this great national spot for Planet Fitness featuring Matthew Florida as the guy with the washboard abs!
Matthew competed at IMTA in 2005 after talent scout Nikki Pederson selected him to compete at IMTA (International Modeling and Talent Association Convention). During the IMTA, Florida was signed by Peter Kluge at Impact Artists Group. One month later, Matthew made the 23 hour road trip in his pick-up and landed in L.A. He has appeared in a variety of commercials and films and has had a recurring role on Days of Our Lives. He has guest starred on Ghost Whisperer, Cold Case and 90120. He has modeled and voiced several commercials and print campaigns for Abercrombie, Ross, Sears, LG Electronics, Dr. Pepper, Honda and starred in a music video for Danity Kane.