The ultimate modeling, acting, dancing and singing event of the year. Many of the celebrities you know and love were discovered right here at IMTA. Here at That IMTA Blog, we'll give you all the news and inside scoops on our alumni's success as they continue to work hard at pursuing their dreams.

Thursday, April 08, 2010

IMTA's Eva Longoria is Helping with the Census

IMTA alum Eva Longoria is teaming up with Pepsi to spread the words "Yo Sumo" which means "I count" in Spanish! This is for a campaign to encourage Hispanics to participate in the 2010 census. According to Mediapost: "Eva will direct and produce a documentary based on stories posted to the Pepsiyosumo Web site. Pepsi and Dieste, Pepsi's Hispanic agency, are working with NBC Universal's Telemundo and its youth-oriented cable channel Mun2 and the site to spread the word. A Dieste spot features quick cuts of young Hispanics talking about being counted, with both English and Spanish voiceovers. Another partner, Mexican T-shirt businessman Edoardo Chavarin, has designed a Pepsi "'Yo Sumo' T-shirt."

Eva competed at IMTA in 1998 and wowed all the agents and managers scouting at IMTA. She received 38 callbacks from representatives who wanted to sign her! She signed with a manager she had met at the convention and went on to star in the hugely popular TV show Desperate Housewives.
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