The ultimate modeling, acting, dancing and singing event of the year. Many of the celebrities you know and love were discovered right here at IMTA. Here at That IMTA Blog, we'll give you all the news and inside scoops on our alumni's success as they continue to work hard at pursuing their dreams.

Wednesday, December 12, 2007

Jessica White is the New Face of Maybelline!

IMTA alum Jessica White has been named Maybelline's newest spokesperson!

From the official Maybelline Press Release:

"We are thrilled to have Jessica White representing Maybelline New York," says Serena Giovi, Vice President of Marketing for Maybelline New York*Garnier. "Her striking beauty and spark for life, makes her a perfect choice for our brand."

Jessica is elated to be under contract with Maybelline New York alongside one of her favorite models of all time Christy Turlington. "Maybelline products are a part of every woman's life and I am so honored to represent the African American community for a brand I have grown up with," says Jessica.

Jessica competed at IMTA in 1999 and signed with a modeling agency. She moved to Paris soon after competing at IMTA. She has modeled for Gap, Chloe, Tommy Hilfiger, Ralph Lauren's Polo, Covergirl and was featured in five Sports Illustrated Swimsuit Issues. Most recently Jessica appeared in the Victoria's Secret Fashion Show on CBS.

The Maybelline campaigns (television and print ads) featuring Jessica White will begin running in February 2008.

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