Ashton Kutcher is one of the new faces for Baume & Mercier's 2008 campaign. Along with him is Teri Hatcher who stars on Desperate Housewives with Eva Longoria, another IMTA alum. Ashton is part of the slogan "Baume & Mercier & Me" for the new line and the royalties due to him and photographer Jim Wright will be donated to charities jointly chosen by them and the watch brand. The new campaign will support the fight against cancer, underprivileged women and the promotion of child education.
Ashton competed at IMTA in 1997 where he won IMTA's "Most Sought After Male Model!." With the most callbacks of any other male model that year, he chose to sign with NEXT MODELS and began working immediately, appearing in many different men's fashion magazines. He stated "I never even went home!" about his immediate success from IMTA. He is known for his work in The Guardian, Dude, Where's My Car?, The Butterfly Effect, and That 70's Show. He didn't limit himself to just modeling and acting, but he also started producing shows, such as Punk'd, Miss/Guided, and Beauty and the Geek.
Watch for Ashton January 1 in his new ads and look for his newest film What Happens in Vegas in May of 2008!